![]() With a well-functioning mobile product, you’ve already prioritized features and capabilities and identified the essential elements of your platform. Scaling up designs on the other hand, presents a lot more freedom in the way you’re able to adapt your designs. Which then leads to a sub-par mobile experience in comparison to the desktop version, and for some consumers it may feel like more of an afterthought than an actual finished product. However, when this design needs to be adapted for mobile, you realize that none of the technology that makes the desktop user experience so great can scale down well to mobile devices. The core design elements may be incredible on a desktop platform, providing a really great user experience. ![]() For example, when you start designing for a desktop platform, there is a lot more real estate to take advantage of. With Mobile First, developers have the flexibility to scale up rather than scale down. ![]() Essentially, the aim of mobile first is to switch the workflow from tackling desktop designs first and addressing the mobile design head on, working towards the desktop version as the project evolves. Coined by Luke Wroblewski in 2009 and made famous by the CEO of Google, Eric Schmidt, in 2010, Mobile First Design/Development refers to the practice of designing for mobile, well, first.
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